The key to success is often in the ability to adapt.
With huge public interest in custom and classic motorcycles, what direction do traditional motorcycle manufacturers and dealerships take to capture a slice of market share on the custom scene?
There’s no denying that the custom scene is changing the way manufacturers think and is influencing product. We look at how the surge in custom and retro motorcycles is changing the dealership landscape, with the workshop now becoming an integral part of the business.
Sydney BMW Motorrad dealer, BikeBiz has been proactive in adapting to this changing environment. To remain competitive in the motorcycle dealer network, it is important for dealers to evaluate industry trends and adapt services to customers changing preferences.
With over thirty years in the game, BikeBiz is now providing customers with the opportunity to create their dream motorcycle with the assistance of the in-house builders.
“Our team really knows their bikes, so depending on the customer we can just give some direction on design and performance, supply a BMW and parts and let them build it themselves, or we can really get hands-on and custom-build the whole bike from scratch,” explains BikeBiz founder, Mark Condon.
BikeBiz’s most recent creation is a rework of the iconic BMW R nineT. The result is an eye-catching performance Café Racer that mixes modern running gear with a nod to retro cool. Created with premium parts, it’s a build that clicks perfectly, finished with a paint scheme that stops you in your tracks to drink in all the details.
Who was involved in the build process?
Myself – Dealer principal
Boris Cmelar- Head Technician
Gary Joel – Exhaust fabricator
Dutchy- Dutchy Motorcycle Painting
Alex Bianchini-Kometer – Graphic designer (designer of the paint scheme)
What was the objective of the build?
The objective of the build was to create awareness that BikeBiz is a BMW Motorrad dealer that specializes in customization and is a major supplier of Rizoma products.
The most challenging part about the build?
The fairing mount system was probably the most challenging part of the build. It is designed to be removed from the bike and shows no signs of parts ever existing there.
Favourite feature of the build?
For me it is the exhaust, both the look and the way it snakes behind the engine then exits behind the rear seat cowl and the sound…the sound rips!
Reason behind the colour scheme?
Alex Bianchini-Kometer came up with the colour scheme, it is based on the BMW R90s from 1974 – 1976, but cleverly Alex added the metallic orange / red to the frame, which in my opinion really makes the bike’s look pop. Alex also created an alternative colour scheme that had a metallic silver body showing BMW “M” color highlights with a dark blue frame which we would love to build if someone wanted to commission us to do so.
Explain the new features of the bike?
Don’t really know how to answer this one, the bike tells its own story. It is now a café racer with clip on bars, the fairing representative of bikes from the 70’s and 80’s, garnished with loads of what seem like hand crafted Rizoma goodies, not to mention the sexy solo seat cowl, a BMW accessory made exclusively for the R nineT.
-Photography by Saxon Shing and Ryan Waring.