For the love of motorcycles and music.
The Pure and Crafted festival is the ultimate event for motorcycling and music enthusiasts. 2016 was no different – the event just wrapped up, bigger and better than previous years.
In 2015, BMW Motorrad turned their attention to the custom motorcycle scene, collaborating with lifestyle brands and music events. A highlight for BMW Motorrad International in 2015 was the Pure and Crafted festival. BMW Motorrad has since sponsored the two-day international music festival which takes place annually in August, in the heart of Berlin.
Berlin is renowned for its music and nightlife scene, and Pure and Crafted reflects just this with open air stages, DJs and bands.
The festival in Berlin is essentially a home game for BMW Motorrad. Home to the BMW Berlin Plant, BMW motorcycle production is focused in Berlin, making the city one of the most important centres in the world for BMW Motorrad.
With the surge of interest in the New Heritage genre and the natural synergy between motorcycles and music, the festival concept was a huge success. Pure and Crafted offers a complete event experience.
The festival is a fusion of art, motorcycles and music. Predominately focused on custom and classic styled BMW motorcycles, the festival showcases BMW masterpieces from some of the world’s most famous custom garages. The Japanese R nineT custom project bikes were on display as well as Concept models such as the Concept Path 22.
R nineT Scrambler
One great aspect of the festival is the ability to showcase new and upcoming BMW models, which fit within the ‘new heritage’ genre.
One such model is, of course, the BMW R nineT Scrambler, expected to arrive in dealerships in September 2016.
The R nineT Scrambler reflects the essence of what Pure and Crafted is all about. Built on heritage and tradition, the Scrambler is for those who want to own the road and experience riding freedom. A bike for non-conformists and rebels at heart, the bike was an instant hit with the Berlin crowd.
However, whilst connecting to tradition and heritage, the Scrambler also reflects the modern era of BMW motorcycles – of quality, functionality and innovation.
With typical Scrambler design, no tour has to end where the street does. Featuring ABS and ASC, the R nineT Scrambler ensures safety whilst maintaining BMW Motorrad’s typical quality and style.
Pure & Crafted Highlights
Motorcycles, food, music – the ultimate combination for a festival.
Whilst the music scene was already thriving in Berlin, Pure and Crafted has brought about a captivating union of genres. The festival collides the magic of motorcycles and music, appealing to Berliners and visitors from across the world, through live performance, art installations, market stalls and motor displays.
Highlights of the festival include exhibition tents, motorcycle shows, custom garages and the ‘Original Motodrom’. The legendary structure was commissioned in 1928.
Today, the Motodrom is the oldest wall of death in the world that is still travelling. In the 1930s, it took the audience’s breath away, made them stare in wonder, made their palms sweat and thrilled them. The bikes that dare to ride this wall of death were exposed to centrifugal forces of up to 3.5G.
Motorcycle art of hand-drawn motorcycles are found in the arts and crafts section in the ancient hall of the Postbahnhof along with a range of fashion brands that are relevant to the lifestyle of the new heritage culture. A venue where art, music and motorcycles intertwine – Pure and Crafted is a festival for creatives.
The BMW Motorrad Truck also makes an appearance at Pure and Crafted. Whilst many choose to admire a range of custom and concept bikes, the truck also gives visitors the opportunity to go for a virtual test ride, embracing the modern of motorcycling. Among both real and virtual bikes, visitors can also explore BMW Motorrad’s range of rider wear and accessories.
Pure and Crafted is a motorcycle and musical paradise. Whether you go for the music or the motorcycles, visitors leave with an excitement for both.
The only downfall: Berlin is a long way from Australia.
For more information please visit www.bmwmotorrad.com